An Open Letter To Rush Limbaugh, Lucianne, Free Republic, Sean Hannity, G. Gordon Liddy, & National Review. :: Right Wing News
"There has been a lot of discussion in the political wonk circles of late about why the left is outperforming the right in fund raising online.
Well, at the end of the 2006 election cycle, I created Rightroots, and with the help of some dedicated people (Mary Katharine Ham, Rob Bluey, Erick Erickson, Ed Morrissey, Patrick Hynes, & Lorie Byrd) we managed to raised north of $275k in about 3 months, even though we were trying to figure out what we were doing as we went along. After that, I can tell you exactly why the left raises more money than the right...
#1) They ask more.
#2) They have a bigger audience.
Now, let me break that down a bit.
When I say that they have a bigger audience, I mean that the left side of the blogosphere is a heck of a lot bigger than the right and the lefty blogs don't have a problem with asking their readers to contribute money to Democratic candidates. The Rightroots recruited bloggers started out smaller to begin with and percentage wise, a lot of the bigger blogs didn't want to ask their readers to contribute."
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