The Society of the Spectacle By Aleksandar Dimishkovski

"In societies dominated by modern conditions of production, life is presented as an immense accumulation of spectacles. Everything that was directly lived has receded into a representation." – Guy Debord

Where marketing and public relations are gaining force as more important than the quality of the "products" themselves, the striptease of local politics and the seduction of global economic movements are the direct representations of the Society of Spectacles. Everything is a farce, a show for the mass crowd. What begun as a measure to increase of sales, now represents the sale itself. Marketing and public relations are on sale now, not the products which they should stand for.

Spectacles are the new trend. Whatever the common people run into is spectacular, magnificent - but only verbally, not backed with actions. It is served to them constantly, and it is a part of the daily routine for everyone: from the consumers of these spectacles to the ones that create them. Absorbed by both, spectacles are an inescapable part of society, especially in the developing and post-transition countries. We are all living trough them and with them.

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