How Monica Helped Bring Down the Mainstream Media by Steve Boriss

The Monica Lewinsky affair is a root cause of the recent, dramatic losses in Old Media audiences, and a key reason they may never reemerge as leading New Media brands. A look at history shows us why.

News defines communities: News outlets throughout history have provided us with a sense of community and shared values, according to NYU’s Mitchell Stephens. News of legal violations reinforces our understanding of acceptable behaviors. News of the out-of-the-ordinary strengthens our consensus on what qualifies as ordinary. What is considered “newsworthy” tells us what is important and valued. “Each shared perception [and] each shared reaction… reawakens a sense of shared destiny and shared purpose,” Stephens wrote.

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