Wednesday, August 8, 2007

Big Red Tent by Jeff Emanuelby

The American Left’s superiority as exploiters of the new media has been in little dispute in recent years and, though the Right has tried mightily to catch up in this area, more often than not it has failed to succeed in making a lasting dent in the liberal dominance of the online medium. A very telling example of the disparity between the parties’ online, grassroots effectiveness is in the field of candidate fundraising. Act Blue, the Democrat clearinghouse for online donations to candidates, has raised over $25 million for Democrat candidates since its launch in 2004. During that time, the Republican Party has tried and failed repeatedly to achieve anything remotely resembling that level of success in online fundraising (or in most other online ventures), despite attempts to replicate the Democrat systems in these areas and to use them for GOP purposes.

Full Article...

Sphere: Related Content

No comments: