Wednesday, August 8, 2007

More time spent on Web than newspapers | Reuters

"NEW YORK (Reuters) - U.S. consumers this year will spend more of their day surfing the Internet than reading newspapers or going to the movies or listening to recorded music, according a study released on Tuesday.

The findings are part of a new report from private equity firm Veronis Suhler Stevenson that shows advertisers are paying close attention to the shift in consumer behavior and putting more money into areas like digital marketing.

Last year, the top two advertising mediums were newspapers, at $55.7 billion, and broadcast television, at $48.7 billion, according to VSS."

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