Wednesday, October 3, 2007

Miller: The beer of open-borders and S&M By Michelle Malkin

The NYSun’s Josh Gerstein follows up today on the Miller Lite/Folsom Street leather/bondage fiasco:

One of America’s largest beer brewers, Miller Brewing Co., is reviewing its marketing practices after Christian groups complained about the firm’s sponsorship of a raunchy San Francisco festival, the Folsom Street Fair.

“We regret that our failure to adhere with our own policy led to an inappropriate use of our trademark and apologize to anyone who was offended as a result, particularly members of the Christian community who have contacted us to express their concern,” a company spokesman, Julian Green, said in a written statement yesterday. “We are conducting an immediate audit of our procedures for approving local marketing and sales sponsorships to ensure that this does not happen again.”

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