The GOP Must Avoid Becoming Democrat Party Lite By Warner Todd Huston

After the disastrous loss of majority status that befell the Republicans in Congress with the results of the 2006 midterm elections, conservative members of the GOP -- and even a few not so conservative -- began floating a new sound bite mantra. We have "lost our brand" became the meme as House members fanned out to the media in an attempt to reassure the rank and file that they had realized their mistakes, were chastened, and were about to "take it back."

The biggest focus of that "lost brand" was that of fiscal responsibility. Wild Congressional earmarks, "bridges to no where," and waste became a hallmark of the Republican Congress and many Republicans believed that this was one of the main reasons that Republicans lost the support of the electorate. In a reversal of the conventional wisdom some polls even showed that Americans had come to trust the Democrats in spending more than they did Republicans.

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